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Bachelor Degrees T - Z

Marketing Degree Facts

business meeting
May 25th, 2014

Once upon a time, marketing was just another minor subject included in a Business undergraduate study. Today, marketing is now recognized as a crucial part of any business, and universities are offering Marketing degrees for those who want to specialize in the field.
Marketing, in its most basic form, is about telling people how good a product or service is so that they will be convinced to buy it. It involves identifying what customers want, and highlighting the company’s ability to provide what the customers want.
A Marketing degree can be a Bachelor of Arts or a Bachelor of Science degree. A BA in Marketing is more focused on the artistic side (such as coming up with effective words and images in advertisements). A BS in Marketing concentrates on the scientific, technological, and mathematical aspects.
Either way, it is usually a 4-year program. It is usually taught through lectures and seminars, case studies, and market research analyses.
What Can You Do with a Marketing Degree?
Simply put, you will be marketing products and services to potential buyers. As simple as that may seem, it will actually provide you with employment prospects in just about every kind of business there is. Every company sells a product or service. Even pure research companies need a marketing specialist in order to convince others about the importance, relevance, and value of their research. Charities and non-profit organizations need marketing specialists to help convince people to donate resources and volunteer for services. Even politicians need marketing specialists so that they can “sell” their positions and policies to the voters.
You can specialize in one or more of the various media. You can help in marketing efforts by focusing on TV, print, or the Internet. You can also help your company gain a better understanding of their customers’ needs through surveys.
You can specialize in one of the following areas:

  1. Marketing research. You will gauge the profile of your customers, so that you will know what they want. You may also discover the most effective ways of communicating with prospective customers. Because of the data you obtain, your company can then come up with new products or services to meet the demand, or you can improve your current offerings to more fully satisfy the preferences of customers.
  2. Advertising. You will raise the awareness of potential customers to the existence and superiority of the products you are marketing.
  3. Sales. You’ll make sure that the sales teams effectively divvy up the sectors or territories of the target market, and you also make sure that they sell according to how the market research indicates.

What are the Best Schools to Get a Marketing Degree?
Employment and advancement will be much easier for you as a marketing specialist if you have a Marketing degree from any one of these schools:

  1. University of Pennsylvania
  2. University of Michigan – Ann Arbor
  3. University of Texas – Austin
  4. Indiana University – Bloomington
  5. University of California, Berkeley (UCB)
  6. University of North Carolina – Chapel Hill
  7. New York University (NYU)
  8. University of Virginia
  9. University of Wisconsin – Madison
  10. University of Southern California (USC)

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