Numerous colleges and universities all over the world offer bachelor’s degrees in Business Administration or Business Management. But in today’s entrepreneurial environment, more and more buying and selling activities are taking place online. Many merchants have learned to adapt some of their business knowledge to the virtual world, while others have learned through trial and error and from various “workshops”.
But now, some colleges are offering bachelor’s degrees in ecommerce. This program is not very common yet, but it is sorely needed. Numerous online merchants can make use of the knowledge, and even owners of traditional brick and mortar shops now need an online presence as well.
In general, the program involves a lot of courses centering on computer networking, database management systems, information management, web and Internet applications, web publishing, Internet marketing, and website development and design. Traditional business subjects such as marketing, business operations, and finance are covered as well.
As a graduate, the practical benefits of an e-commerce degree are very obvious. The degree can help you land a job in one of the many thousands of large scale website operations involved in ecommerce. You can work for Amazon, eBay, or similar websites. You can help run their operations in some way. As an ecommerce graduate, you possess knowledge in just about every crucial aspect of these operations.
You can also work for a traditional brick and mortar business and become involved in their website operations. Just about every reputable business these days have a website. As a job applicant, your diploma offers tangible evidence that you have demonstrable abilities and practical knowledge about online commerce. You can then help run a website that advertises or features products of the company, or a true ecommerce platform that sells products online. You may also be part of the social networking team of the company, by interacting with customers through Facebook, YouTube, or Twitter.
You can even become an online entrepreneur yourself. You can host a market website, and feature other sites like Amazon. You can also sell products you produce. You can also become an affiliate marketer, which is basically a salesman for other ecommerce businesses. You can direct buyers to sellers’ websites and then get commission for every purchase from the traffic you direct to the sellers.
Best Schools for an E-Commerce Degree
Most of the good schools offer only MBAs for ecommerce, such as Stanford University, Purdue University, and the University of Maryland. But for recent high school graduates, 4-year bachelor’s degrees can also be attained from reputable schools as well.
The list of the top schools in the field of Ecommerce includes DePaul University, which has the College of Computing and Digital Media. They offer a bachelor of science in E-Commerce, which includes system development, user-centered design, and computer programming. It also involves studying various business programs as well.
Another good school is Seattle University, which offers a 180-credit Bachelor of Arts in Business Administration with a specialization in e-commerce and information systems. There is also Full Sail University, which has a bachelor degree program in Internet marketing.